How to Sell Your Home For the Price You Want

My 4-step home-selling process

Thanks for your interest in selling your home to my buyer.I want you to fully understand my process for bringing you a legitimate, firm offer at the price you want. This is different than how most Realtors work.

1. Appointment Scheduling

My assistant will gather basic information about your house to make sure the price you want is similar to what's on Zillow. If not, I need to be prepared to fix that. They will schedule a time for us to speak on my calendar. This will give me time to prepare. I asked them to call you first, and then 3-way call me in, so they can stay on the line to take notes. This is very helpful in getting you the price you want. When they schedule our phone call, they will also introduce us by text (I'll say hello!) right away. Please text back any photos of your home that will interest a buyer.

2. Preliminary Strategy Phone Call

We'll talk on the phone (as my assistant takes notes) to discuss your price, timeline, improvements, and contract terms. This is a licensed conversation. I will also tell you about my buyer within the boundaries of Fair Housing Laws. Please work with me to put a deal together that's win-win for everyone. My job is to reduce uncertainty and bring a plan so you are safe, informed, and achieve the outcome you want.I will tell you…- What your home is worth
- How quickly it will sell
- What should be done before selling
- What we’ll do to get it sold
- How you can get more money
- The costs of selling
- What happens if problems come up
- How you’ll be communicated with
- The step-by-step process

3. In-Person Home Assessment

If you like the plan, I will schedule a time for my estimator to see your home to assess its structure, major systems, and identify necessary repairs. We check for items that are broken, in poor condition, or affect safety, structure, and functionality (HVAC, roof, plumbing). They will also take photos and video to show the buyer. These are confidential and will not be shared publicly.These are the forms my estimator will use. This is what buyers want to know before writing you an offer without physically touring the home.

• Property Condition Report
• Photo & Video Taking Guide

I also need your consent to bring you an off-market offer...

• Exclusive Right to Solicit Offers

Once I have all this research back and your permission to solicit off-market offers privately, I’ll need a few days to get your offer written up. I’ll also tell everyone on my VIP Buyer List who expressed interest in a home like yours. I'll also let all the agents in my brokerage and private groups know about your off-market home (more deals are done this way now before they reach the MLS). There are also companies that may want to buy it. Maybe I can get you more than one offer. My job is to put this deal together where everyone wins. The more you help me, the more I can help you.I'm also going to conduct in-depth research on all the homes like yours that just sold or went pending on the MLS to determine your true odds of selling at the price you want. I may send my assistant out to see the houses for us. Market value is always a range, and it mostly depends on what your home is competing against, which in this market of rising inventory, changes every single day.

4. Review Your Offer (and options)

I will call you when I have your offer ready. We can meet on Zoom or in person. I’ll show you your net proceeds with the benefits and risks of accepting it. If you like the offer, you'll sign it, and I'll handle the whole closing process. This method can save you time, repairs, stress, and uncertainty.I’ll also show you all your options now that I have more facts. I may have additional offers for you to review, too. In fact, there are 10+ ways to sell a home. Each way has a different risk/reward profile. I am familiar with them all. I’ll help you understand what option or offer is best for you now that I fully understand your situation, the nuance of your particular home, and most importantly, what your net proceeds will actually be after all costs.Here are a few of your options:Traditional listing
Immediate buy-out offer
Get paid twice program
FlexBid (homesale.plus)
Coming soon listing
Buy-before-you-sell
Fix-and-list (concierge)
Seller financing
Wholesale assignment
Partial interest sale